Sebastian Garcia-Medina
Sebastian is a scientist from the United States who is leading innovation in bacterial cellulose to create sustainable alternatives to traditional materials. He envisions bacterial manufacturing as a revolutionary tool for building eco-friendly industrial ecosystems that minimise environmental impact. Focused on tackling the global waste crisis, Sebastian has developed bio-manufactured cosmetics with the potential to replace an estimated 2 million metric tons of plastic waste annually. Through his work, he showcases the power of science and innovation to address critical environmental challenges and shape a more sustainable future.
According to the United Nations Environment Programme, less than 10% of all plastics ever produced have been recycled - a stark reminder of the growing environmental crisis caused by plastic waste. This highlights the urgent need to rethink how we create and consume materials globally.
Sebastian is at the forefront of this transformation, striving to revolutionise manufacturing practices on an industrial scale. By harnessing the power of bacteria, he aims to create sustainable alternatives to traditional materials, reducing reliance on plastics and mitigating their harmful impact on the planet.
Sebastian is leading this shift by replacing single-use pollutants with innovative biomaterials from bacteria. His work demonstrates that bacterial manufacturing can be both environmentally sustainable and economically viable, offering a promising alternative to traditional production methods.
Everyone has a role to play in supporting sustainable practices. We can collectively drive the transition toward a more sustainable future by choosing products with minimal packaging, embracing reusable alternatives, supporting eco-conscious businesses, and inspiring others to make mindful choices.
The Creatives For Our Future programme helped me see the importance of a clear and simple marketing message and the importance of a high-impact product. And the importance of business partnerships and media exposure.
Sebastian Garcia-Medina
